HARIBO - Packaging Re-Design

The task was to re-design the packaging for a product which we felt was deficient. I strayed a little because I found no real fault with the form & function of HARIBO's hang bag packaging so much as I thought it would be neat to have a commemorative HARIBO packaging. Although this German company invented the gummi bear (and continue to make the best examples of the treat available worldwide), they are not very well-known, and I think offering them in a more gourmet context would help their image and marketing immensely.

The smaller package in the foreground is one size, for gummi bears. It too has a label of nutrition facts on the bottom. It features inside a translucent paper detailing HARIBO's history, which would sit on top of a bag of the product. The tin behind is a larger box, with the history information featured on the bottom of the package.

10 + hours, Illustrator CS2, combined in InDesign